For a long time, marketing your short-term rental was all about figuring out how to be favored by the Google algorithm. Many of us worked tirelessly to optimize our listings for SEO and increase “impressions” and “clicks” on our listings. Yet recently, a new player has entered the game: ChatGPT. If you’ve spent any amount of time on the internet, you’ve likely heard about this world-changing tool. As a host, you’re not immune to these changes, and you must adapt to the times. This article will explain what exactly this tool does and how to rank on ChatGPT as a short-term rental host.
Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!
What is ChatGPT?
ChatGPT is a tool that was developed by OpenAI. It’s something that creates content in a human-sounding voice that pulls from a variety of resources. While it’s not yet 100% perfect in its reliability, it is both improving every day and growing quickly. For example, it’s a tool that someone can ask virtually any question to, and it will craft a human-like response with a good amount of reliable information.
Where does ChatGPT get its information?
Great question! Typically, ChatGPT pulls from high-ranking web pages. It likes to pull from pages that match Google’s E-E-A-T guidelines.
Why should short-term rental hosts care about ChatGPT?
Simply put, the answers that ChatGPT spits out could get you more eyes on your listing. For example, someone might ask ChatGPT to “create a list of the 10 best Airbnbs in Orlando”. As a host, you want to be on that list.
Learn how to rank on ChatGPT
Much like traditional SEO, there are a few tips and tricks we can provide you with to help your property consistently rank on ChatGPT.
1. Be short and sweet
ChatGPT likes to pull from clear, to-the-point information. Be factual. As ChatGPT continues to evolve, it will reward accurate information.
2. Add a frequently asked questions page
ChatGPT loves to pull information from web pages like “FAQs” or “Frequently Asked Questions.” These types of pages tend to have short and sweet answers that it likes to favor.
3. Be consistent
Much like relationships, ChatGPT loves consistency (ha). If it finds conflicting information on your page, it’s going to lose trust in you. You want to be factual and consistent at all times.
4. Make yourself an expert
As a host, you want to prove your expertise in your field. One way to do this is to set up and post consistently on a blog. It can be topics like “10 Things to do in New Orleans” or “Family-friendly activities in Door County”. ChatGPT likes to reward this type of contribution to the industry. But again, you have to be factual. Write about what you know.
5. Always add internal links
ChatGPT likes it when you have a well-rounded website. Add internal links (links to other pages in your website) where possible. Don’t go overboard, but a handful of internal links per page can do wonders.
Final thoughts
As the industry and internet continue to evolve quickly, we need to stay on top of our game as hosts. Understanding how ChatGPT can and will affect you as a host is something you can’t let pass you by. Learning how to rank on ChatGPT, and paying attention as those factors change, is an important way to keep yourself in the game as the short-term rental industry expands.
Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!
