Looking for a unique and easy way to attract more guests? Consider offering an Airbnb weekly discount. Offering a weekly discount can help keep your calendar full, secure longer bookings, and even open your property to more budget-conscious travelers. This guide walks you through everything you need to know to offer an Airbnb weekly discount for your property.
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What is an Airbnb weekly discount?
A weekly discount is when a host offers a week (or more) stay for guests at a discounted rate. For example, you may allow the guest to rent the home for 10% off the nightly rate to keep your calendar full. Rather than charging $100 per night for a week’s stay, you’d charge something like $90 per night.
Why offer a weekly discount?
There are many great benefits to offering an Airbnb weekly discount.
1. Guests will book a longer stay
Guests who plan extended stays, work remotely, or need a temporary place to stay often prefer week-long stays over traditional hotels. Access to a kitchen and working space is often one of the biggest reasons. When you offer a discounted rate for these longer stays, they will find your home more appealing than others that only offer a standard nightly rate.
2. Less turnover
Every turnover adds to your workload and expenses. Weekly bookings help reduce the number of turnovers, meaning you don’t need to pay your cleaners to come as much or go through as much restocking, etc.
3. A more reliable income
A weekly stay helps minimize the gaps in your calendar. This means you more easily know how much income to expect for the month without needing to hustle as hard to fill holes in your calendar.
4. More eyes on your listing
Airbnb’s algorithm prioritizes listings that have pricing that is attractive to guests. Using a weekly discount may help to make your listing rank higher in search results.
5. Stand out among the competition
Offering a discount is simply a tool to help you stand out in an oversaturated market. Everyone is looking to save a few bucks on the dollar signs.
Tips
Here are some tips to help you get the most out of this pricing strategy.
Choose the right percentage
You need to find the sweet spot. Too high, and you may lose potential bookings. Too low, and guests may scroll right past. Research similar properties in your area to determine what a competitive rate looks like for your area.
Advertise your deals
Don’t just rely on the algorithm. Promote your discount on social media, on your listing, in your email campaigns, and more. For instance, “10% Off Weekly Stays” can help you stand out.
Offer some perks
Sweeten the deal with extra perks. Things like a free mid-stay cleaning or a welcome basket can be that little nudge that makes a guest choose you over a competitor.
Use pricing tools
Host Tools integrates with PriceLabs to help you adjust your pricing.
Pay attention and make changes
Don’t just sit and let go. Pay attention to the metrics of your listing and adjust based on what is and isn’t working.
Examples
- Save 10% when you book 7 days or more
- 15% extended stays
- Monthly stays for 20^% off!
- Repeat guests save 20% on week-long stays
As you can see, offering an Airbnb weekly discount is a fantastic way to earn more bookings. With some thought, research, and continual analysis, hosts have the opportunity to keep their calendars full and earn more each month than with nightly bookings. To help with this, pair your daily management tasks with Host Tools to automate as much as possible so you can focus on other parts of your business.
Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!
