Romance is a big business. In a chaotic world, more and more couples are looking for a romantic getaway to escape from all the chaos. Hosting a romantic Airbnb has the potential to be a big business. This guide will help you as a host understand how to create the right vibe, install the best amenities, and market your home appropriately to make yourself the best romantic Airbnb around.

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Why invest in the romantic Airbnb market?

The romance department is a big opportunity for hosts. Between anniversaries, honeymoons, or just a simple weekend away, these guests tend to book their stays well in advance and are willing to spend a bigger buck for luxury. There are typically opportunities for hosts to create a higher-priced stay and earn big on their investment in the romantic Airbnb department.

Must-have romantic amenities

Let’s explore a few great features to add to your romantic Airbnb.

Hot tubs

Nothing says romance quite like a hot tub. Whether it’s an outdoor hot tub under the stars or an indoor spa-style setup, hot tubs consistently rank as the most desired amenity for romantic getaways. When installing a hot tub, consider these factors:

• Ensure the hot tub area is screened from neighbors and passersby
• Install dimmable LED lights or string lights to elevate the mood
• Budget for specific cleanings and chemical balancing
• Provide clear instructions on how to use the hot tub

Floor-to-ceiling windows

Floor-to-ceiling windows are just one of those things that feel luxurious. These architectural features make spaces feel larger and more open. Be sure to position seating areas to take advantage of these views. A comfortable loveseat or chaise lounge facing floor-to-ceiling windows becomes an instant focal point where couples can enjoy morning coffee or evening wine together.

Wood-burning stoves

Wood-burning stoves are so cozy and are reminiscent of a bygone era. Provide wood, a fire starter, and easy step-by-step instructions for lighting the stove.

Outdoor fire pits

Everybody loves outdoor fire pits. Or, have one of those fancy table fire pits that add an element of intrigue to your outdoor dining. For a bonus tip, provide materials to make s’mores. Nothing says romance like sharing a gooey marshmallow kiss!

Outdoor showers

An outdoor shower adds an element of adventure and luxury to the romantic experience. Plus, they’re just plain cool. Remember the following when installing outdoor showers:

• Complete privacy
• Hot water
• Slip-resistant surfaces
• Good drainage solutions
• Consider your climate

How to create an intimate space

Now let’s venture into how to create these romantic spaces.

The bedroom

The bedroom sets the tone for the entire romantic experience. Focus on creating a luxurious, hotel-like atmosphere with high-quality linens, multiple pillows, and ambient lighting options. You’ll want to include:

• Premium bedding
• A king-size bed is best
• The ability to dim lights
• Blackout curtains
• Fresh flowers (because why not?)

Bathroom

Transform your bathroom into a spa-like retreat. Couples appreciate luxurious bathrooms where they can unwind and pamper themselves. Consider adding:

• Deep soaking tub
• Fluffy towels and robes
• Quality bath products
• Candles
• Heated floors

Living areas

Design living spaces that naturally bring couples together rather than isolating them. Avoid furniture arrangements that have people facing away from each other or toward screens. Create conversation areas with:

• Intimate seating arrangements like loveseats
• Coffee tables
• Bookshelves
• Board games or puzzles

Outdoor Romance

Private outdoor spaces

Privacy transforms any outdoor area into a romantic retreat. Use strategic landscaping, screens, or fencing to create secluded spaces where couples feel comfortable being affectionate.

• Pergolas or gazebos
• String lights, lanterns, or solar pathway lights
• Comfortable outdoor furniture
• Outdoor dining areas
• Well-groomed landscaping

Seasonal amenities

Your romantic outdoor spaces should function across different seasons. This might mean providing outdoor heaters for winter use, shade structures for summer comfort, or weatherproof storage for outdoor cushions and accessories.

Interior design

Color schemes that set the mood

Romantic color palettes tend toward warm, muted tones that create a sense of intimacy. Think soft grays, warm whites, blush pinks, or deep jewel tones rather than bright, energetic colors.

Neutral bases allow you to add romantic touches through accessories like throw pillows, artwork, or fresh flowers without overwhelming the space.

Lighting

Good lighting can make or break the romantic atmosphere. Harsh overhead lighting kills romance, while layered lighting options let couples adjust the mood throughout their stay.

Lighting strategies include:

• Multiple light sources at different heights and intensities
• Dimmers on all major lighting fixtures
• Candles (real or battery-operated) for ultimate romance
• String lights or fairy lights for magical ambiance
• Table lamps and floor lamps for soft, warm lighting

Textures and fabrics

Romantic spaces feel luxurious to the touch. Incorporate various textures through throw pillows, blankets, rugs, and curtains. Velvet, silk, faux fur, and high-thread-count cotton all contribute to a sense of luxury and comfort.

Amenities that couples love

Technology that enhances rather than distracts

While couples want to disconnect from their daily lives, some technology can enhance the romantic experience:

• Bluetooth speakers
• Smart lighting systems
• Sound machines

Kitchen and dining

Many couples prefer intimate meals at their rental rather than crowded restaurants. Stock your kitchen with everything needed for romantic dining:

• Wine glasses and champagne flutes
• Nice dinnerware
• Cooking basics
• Coffee and tea service
• Fresh fruit or chocolates

Bath and body luxuries

Small touches in the bathroom show attention to detail:

• Luxury bath products
• Plush towels and bathrobes
• Hair dryer and basic toiletries
• Magnifying mirrors

How to market your romantic Airbnb

Photography that sells romance

Your listing photos need to immediately communicate romance and intimacy. Professional photography is essential for showcasing your property’s romantic features well. Photo must-haves include:

• Hero shots of your main romantic features, like hot tubs or cozy fireplaces
• Bedroom photos that emphasize comfort and luxury
• Atmospheric evening shots showing your lighting and ambiance
• Detailed shots of romantic touches like candles, flowers, or wine setup
• Outdoor spaces during golden hour for magical lighting

Writing compelling listing descriptions

Your listing description should paint a picture of the romantic experience couples will have. Use sensory language and focus on emotions rather than just listing features.

Instead of “Has hot tub,” write “Soak under the stars in your private hot tub while sipping champagne and planning your future together.”

Target romantic keywords naturally throughout your description, including terms like “romantic getaway,” “private hot tub,” and “perfect romantic getaway.”

Pricing

When you run a romantic Airbnb, you have the opportunity to charge higher prices at certain times of year. For example, Valentine’s Day weekend is the perfect chance to charge a bit more. More demand, higher prices. Basic economics! Other times might be around the holidays or other classic long weekends. You can also consider the following:

• Seasonal pricing
• Require a minimum night stay to reduce turnover costs
• Build specific romance packages as an upsell

As you can see, a romantic Airbnb can be quite the initial investment, but it is well-worth the reward. Tap into this market by choosing luxurious amenities and going the extra mile with details. All of this effort will set your home up as a special haven for couples, and ultimately earn you a well-booked calendar.

Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!