Have you heard of Airbnb OMG! Listings? While it was removed from Airbnb’s dedicated search tabs in early 2025, the category still exists. That said, guests can still search for them on a nationwide or global level. While not getting the attention it once did, it’s worth understanding what exactly these Airbnb OMG! listings are all about.
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What is an Airbnb OMG! listing?
These listings are the type that make you instantly stop scrolling. Think a home shaped like a giant shoe, a planter, or a spaceship. Maybe it’s an underground bunker, a renovated airplane deep in a forest, or an off-grid dome. These stays are truly extraordinary and unique, and can’t be found anywhere else. These stays aren’t typical and are an experience in themselves. For hosts, these types of listings typically can incur a higher nightly rate. They’re a one-of-a-kind experience, and certain guests are willing to pay a premium for a unique experience.
Preparing your property for an OMG! listing
To qualify as an OMG! listing, your property really needs to shine and bring something totally different to the table. You’ll need to be creative and think out of the box. Further, you’re going to need stunning photos. As mentioned earlier, these properties need to make someone stop while they’re scrolling. If you need help capturing your space, the Airbnb Pro Photographer Program is a fantastic resource for affordable yet impactful photography.
Pricing
OMG! listings can typically be priced higher than other types of properties. However, you still need to be competitive. Do your research on what the going rate is for the area so that you aren’t setting a price that is unreasonable. Additionally, consider seasonality. A bunker in New Mexico probably won’t be as busy during the hot months of July and August as it would be in the comfortable fall.
Understanding the guest experience
Guests who book OMG! listings are looking for more than just a place to stay. Their time at your property is an experience within itself. These guests are primed for upsell opportunities to complement their experience.
Managing your OMG! listing
Handling bookings and communications
Effective communication with guests can significantly boost your listing’s success. Be prompt and personable.
Sharing insights about their upcoming stay can enhance anticipation and satisfaction. Implement streamlined systems for managing bookings to ensure efficiency and convenience.
Maintaining OMG! status
Consistently review and enhance your offering to maintain the wow factor. Guest feedback is a vital tool; use it to inform improvements and adaptations. Regular updates, whether it’s decor refreshes or new tech additions, can keep your listing fresh and captivating.
Final thoughts
Airbnb’s OMG! listings are reimagining hospitality by blending creativity with commerce. They offer unprecedented opportunities for hosts to stand out and drive business success. For hosts and property managers, they represent a unique avenue to captivate new markets and enhance guest experiences. Venture beyond conventionality and transform your property into an OMG! sanctuary that resonates with adventurous spirits.
Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!
