Choosing a strong Airbnb title for your listing is vital to attracting guests. A strong title will rank your property higher on Airbnb’s complex SEO algorithm and generate increased interest in your property. Learning to craft a strong Airbnb title will help keep your booking calendar full. To help you meet your goals, we’ve put together a list of tips and four simple formulas for crafting your Airbnb title. 

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Tips for the Best Airbnb Titles

Use All 50 Characters

Airbnb allows up to 50 characters in a listing title, and you should use all of them. However, to best maximize space, it is acceptable to use shorthand. For example, your titles can include “2BR” for two bedrooms, “1BA” for a bathroom, and so on. Some hosts choose to use emojis as shorthand. For example, if a host wants to say “The heart of downtown,” they may use the phrase “❤️ of downtown” to save characters. One or two emojis are acceptable in a title, but any more than that has a risk of looking unprofessional. 

Additionally, use proper grammar when creating your Airbnb titles. For example, do not use all capital letters, as it will make your listing seem like spam.

Understand Your Target Audience

It's essential to understand who the best audience for your Airbnb is. Knowing who most enjoys your rental makes it easier to market to a niche rather than generate mass appeal. If you gear your home toward honeymooners, use words like "secluded" or "romantic" in your listing. On the other hand, if you're looking to attract someone like travel nurses, use phrases like "Close to hospital" or "Black out shades." Specific terms will draw interest from the right traveler for your property.

Highlight Your Best Features & Amenities

Think about what features or amenities set you apart from other listings, and highlight them in the Airbnb title. Unique features can include a hot tub, smart TV, strong WiFi, firepit, renovated kitchen, etc. If you aren’t sure what your best features are, read through your positive guest reviews and look for a theme. 

A “feature” can also be that your location is close to a landmark. For example, “5-min walk to Times Square” or “1 km from Eiffel Tower.”

Choose Illustrative Words

Everyone expects an Airbnb to be “nice” or “a great stay.” Generic words won’t attract guests. Instead, use illustrative words like rustic, luxurious, Instagram-worthy, blogger paradise, eclectic, etc. These words invoke a picture of the Airbnb and encourage the readers to envision an entire experience rather than only a place to sleep.

Try Leading with a Verb

You are selling an experience. Instead of "Cozy Cottage" try "Enjoy Winter from a Cozy Cottage" or "Discover Chicago from a Walkable Apartment". 

Avoid Redundant Language

You only have 50 characters to attract a guest. Utilize those characters by avoiding redundant language. Guests filter the type of property they want, so they already know if your Airbnb is a shared room or entire property. Plus, the listing says the property type in a small font right above the title. Save characters and promote the experience your property provides. 

Use Local Events to Your Advantage

Adjust your Airbnb title when significant events are happening in your area. For example, in August, if your property is in downtown Chicago, adjust your title to “Walking Distance from Lollapalooza.” If the Superbowl is near you, try “Convenient Superbowl Housing,” etc. 

Feature Promotions

If you run a special promo during low season, highlight it in your Airbnb title. Everyone loves a deal!

Brand Your Airbnb

Some hosts have found success by creating a brand for their property. Branding your property is a great way to market on Instagram and Facebook. Plus, it is different and exciting to prospective guests.

Self-Audit What Is & Is Not Working

While Airbnb doesn’t provide an automated way to track how your Airbnb listing title is doing, it’s essential to keep an ongoing self-evaluation. Notice if bookings are coming in or not, and consider A/B testing of titles.

Formulas for Best Airbnb Titles

The most successful listing on Airbnb has tried and true formulas that can help you create the perfect title for your listing. Below are five formulas you can use to create the best Airbnb title for your home. 

#1  [Verb][Adjective] [Property Type] w/ [Top Features]

Ex:  Enjoy Secluded Cabin w/ Deck Jacuzzi 

#2 [Adjective] [Property Type] Near [Landmark] – [Distance]

Ex: Contemporary 2BR Near Central Park – 6 Min Walk

#3 [Adjective] [Property Type] Perfect for [Experience Type]

Ex: Renovated Tiny Home Perfect for Couples

#4 [Verb][Selling Point] at [Adjective]  [Property Type] in/at [Location]

Ex: Walk to Nightlife from Modern Apartment on Strip

Crafting a strong Airbnb title will generate interest in your property and keep your calendar full. Use the four formulas above along with these tips and your Airbnb title will be set up for success:

  • Use all 50 characters 
  • Understand who your target audience is
  • Highlight the best features of your listing
  • Choose illustrative words
  • Try Leading with a Verb
  • Avoid redundant language
  • Use local events to your advantage
  • Feature any promotions you run
  • Brand your Airbnb
  • Self-audit what is and isn’t working

Host Tools saves countless hours automating your short-term rentals across platforms. Automate messaging, reviews, availability syncing, cleaner management, smart locks, and more. Start your free trial today!

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