One of the most important first steps of starting a new business (and frankly, one of the most fun) is coming up with a name. When you’re launching a short-term rental project, an Airbnb business name is just as important as any other industry. A name for your business helps you establish who you are and set a tone for your brand. This post will cover tips and tricks for creating an Airbnb business name.

Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!

What’s in a name?

An Airbnb business name is more than just a title. A name is truly a reflection of your personal style and what type of service guests can expect from you. Having a good name can intrigue potential guests and make them more likely to book your place. Plus, a strong name makes you appear more professional (which, of course, you are!).

Tips for creating your Airbnb business name

Much like naming a child, you need to think this one through. Your name will set the tone for the rest of your business’s life. Here are some actionable tips to help you get started.

1. Let it reflect who you are

Think about the overall mood, vibe, and message you want to convey to your guests and brainstorm from there for your brand. It’s about who you are. Not to be cliché, but you’re the only you. What do YOU bring to the table and how is your business different than anyone elses?

2. Keep it simple

There’s no need to write an essay. Keep it short and sweet. If possible, try and come up with options that are relatively easy to say.

3. Include keywords

Using relevant keywords, such as “cozy,” “luxury,” or the name of your location, can often help with SEO.

4. Check to see if anyone else is using it

If you plan to create a website or social media pages, be sure to check that the website domain and/or social media handles are available. You don’t want to get too far down the rabbit hole and realize you can’t even use your grand idea for an Airbnb business name.

5. Be real.

Guests value authenticity. A name that feels genuine and personal resonates more than one that feels forced.

6. Ask for help

Once you’ve brainstormed a few options, share them with friends, family, or colleagues to gather feedback. They can help you get out of your head and see the name objectively.

A few examples

There’s a whole lot of businesses out there to take inspiration from, but here are a few of our favorite real-life examples of cool and unique business names:

• Escalante Escapes
• The Tiny Shed
• Mountain Haven Retreat
• Little Bearfoot Cabin
• Little House on the Pond
• Anaway Place

A bonus hosting tip

Once you’ve picked your name, you’re going to want some help managing the nitty-gritty of your operations. That’s where Host Tools comes in. We offer helpful features like automated messaging, cleaner management, AI auto-replies, and a whole lot more. Add Host Tools to your toolbelt, and you’ll be set.

With millions of listings on the internet, it’s important to think through your Airbnb business name. You don’t need to reinvent the wheel, but it’s important to still be creative and authentic. Think about keywords, your personal style, and put yourself in the shoes of browsing prospective guests. Chat with your community about what ideas sound good, and we know you’ll come up with something that’s just plain awesome.

Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!