How to Increase Views on Airbnb Listings

Updated September 21, 2026

Whether you’re just starting your business or are a veteran looking to increase bookings, it’s important to have a firm understanding of how to increase views on Airbnb listings. This post guides hosts of all experience levels on how to increase the views on their Airbnb listings.

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Understanding Airbnb search results

Airbnb has quite a sophisticated algorithm when it comes to how they display listings. Some of the most important things they look at when deciding where to rank your listings are:

Your pricing
How well your listing details are filled out
The time it takes you to respond to guests
Whether or not you have many 5-star reviews
What your booking history looks like
Solid pricing
Accurate descriptions
A complete listing profile

how to increase views on airbnb — Photo by Andrew Neel on Unsplash

1. Optimizing your Airbnb listing

The very first step is to optimize your listing. You need a strong title and listing description. All of the unique amenities need to be shared. Think about buzzy keywords like “outdoor sauna” or “amazing mountain views.” You want people to truly be able to envision their experience at your home. Further, you need high-quality photos (the Airbnb Pro Photography Program can help with that). Finally, familiarize yourself with SEO. SEO is how people find your property. Learn to use keywords and how to strategically place them throughout your listing and direct booking website.

2. Ask for reviews

You need reviews. Plain and simple. There is a certain level of trust that reading reviews from past guests allows for with prospective guests. One of the easiest ways to get more reviews is to leave reviews for your guests. When you leave them a review, they receive an alert that you left them a review. They can’t read their review until they leave a review (or for two weeks after). As humans love to know what is said about them, they’re more likely to write you a review when you remember to leave them a review yourself!

3. Price your listing right

Ultimately, you have to be pricing your home well. Too high, and you may scare away guests. Too low, and you could be leaving money on the table. Airbnb’s Smart Pricing can help with this. Further, consider some discount opportunities. Perhaps it’s a discount for a long-term stay or even a flash sale for last-minute bookings.

4. Encourage repeat bookings

Once a guest stays with you, you have a personal connection. While you can’t do this in communications via platforms like Airbnb, you can encourage them to rebook with you directly by leaving them notes in the property or sharing a discount code in person. Having their email to send them personalized communications is the best way to earn a repeat booking without the third-party platform fees. You can even offer them a discount code when they refer a guest to your property who books a night and stays. Additionally, be sure to ask them to leave a review. Reviews are the lifeblood of this industry.

Social media is an important platform to prioritize in your marketing strategy. Post on platforms like Instagram, Meta, and Pinterest. Work with influencers by hosting them and/or engaging in paid campaigns. Their audiences can reach prospective guests that your home would otherwise never be seen by.

6. Turn on Instant Book

Turn on Instant Book. Many guests filter by Instant Book when browsing listings. If Instant Book is turned off, your property is immediately scrapped from the options they’ll see.

Final thoughts

Getting more eyes on your property is an important part of any hosting strategy. While it can take some trial and error, it is a worthwhile investment of your time. Pay attention to the Airbnb algorithm and always be making adjustments. This will help you stay top-of-mind in this ever-competitive industry.