Opportunities. It’s an exciting word, isn’t it? Throughout our lives, we stumble across a variety of opportunities that we may choose to seize, and hosting a short-term rental on Airbnb is no different. Within Airbnb’s Quality Dashboard, users find an Opportunities tab. This guide explains what exactly Airbnb Opportunities are, why you want to jump on them, and how to implement them into your business.
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What are Airbnb Opportunities?
In short, Airbnb Opportunities are recommendations for your specific property. Airbnb identifies room for improvement in your listing and offers actionable opportunities to address it.
Examples of Airbnb Opportunities
You may be wondering what exactly you can expect from Airbnb Opportunities. The goal of these opportunities is to increase your bookings. When the platform spots a situation that could use a specific time of improvement, the Airbnb Quality Dashboard will suggest it under the Opportunities tab. Examples of Airbnb opportunities you can expect are like the following:
- Turn on Instant Book. If you have Instant Book toggled off, the Opportunities tab may prompt you to temporarily turn it on to encourage guests to book quickly during a special promotion.
- If your listing is new, the platform might suggest running a steep new discount to attract your first guests and start stacking up those 5-star reviews. For example, you could be prompted to run a 20% off campaign for your first three bookings.
- Airbnb Opportunities could suggest a discount for week-long or monthly stays to encourage longer bookings.
- The platform may suggest lowering your minimum night stay. For example, you may require a 3-night booking, but the platform may find opportunities for you to earn more bookings by only requiring 2-night or 1-night stays.
- If you’re missing some specific amenities, the Opportunities dashboard will suggest upgrading your amenities to include WiFi, allowing pets, air conditioning, etc.
Do Opportunities really help hosts?
Yes! Taking advantage of the suggestions Airbnb Opportunities will likely increase your bookings and ultimately your bottom line. The goal of these opportunities is to keep your calendar full with guests and earn you more money. It points out details you may be missing as a host to help ensure you aren’t leaving money on the table.
How do I implement an Airbnb opportunity?
Finding and taking these suggestions is easy. Follow these simple directions:
- Open Airbnb.
- Click on your profile picture in the right-hand corner.
- Select Settings.
- Then, select Account.
- Choose which Airbnb account you want to work with.
- Click Quality Dashboard.
- Move to the Opportunities tab.
From here, you’ll see all of the Available Opportunities Airbnb has identified. Or, if things are looking good, you may not see any at all at this time. If you do have an opportunity waiting for you, it will include a title, description, which listing it’s referring to, and how it compares to the average host who uses it.
If you see an opportunity you’d like to try out, follow these next steps:
- Select the opportunity you’re interested in.
- You’ll see information on this opportunity on three different cards that say Your Completion, Airbnb Host Average, and Similar Hosts Average.
- Some cards may require some input from you. For example, if the opportunity is to apply a discount, you’ll need to input the percentage you want to use.
- When you’re done, hit Apply.
- In just a few moments, your changes will be applied to both Airbnb and Host Tools.
Final thoughts
Airbnb Opportunities are a simple and practical way to fill some gaps in your business. These actionable tips can be quickly and easily implemented in your business strategy. Regularly keep an eye on your Airbnb Opportunities tab to see what small adjustments you could make today to elevate your business.
Host Tools provides an automated, unified calendar for short-term rental hosts, allowing you to seamlessly list on all major channels. Start your free trial today!
