Large Group Vacation Rentals: The Ultimate Guide to Design & Marketing
Summer is right around the corner, and that means it is prime season for family reunions and other big gatherings. This post will discuss everything you need to know about large-group vacation rentals. In addition, we'll go over some design tips and ideas for marketing your property effectively.
By the end of this guide, you'll be well on your way to filling up your property and generating some serious revenue!
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What are Large Group Vacation Rentals?
Large group vacation rentals are properties specifically designed to accommodate 8+ travelers. These types of accommodations typically have multiple bedrooms, bathrooms, and common areas that provide ample space and privacy for large groups.
These large rentals also come with fully-equipped kitchens, living rooms, dining rooms, and outdoor patios, which make it easy to have large group gatherings and family activities. As a result, they are an ideal option for groups looking to host events like family reunions, wedding parties, and large corporate retreats.
Benefits of Hosting Large Group Vacation Rentals
As a host there are some significant benefits to hosting large group vacation rentals. Let's take a look:
Hosts can charge a higher nightly rate
Since you're hosting such a large space for so many people, large group vacation rentals often allow for charging a higher nightly rate than standard vacation rentals or hotel rooms due to the additional space and amenities available. As a result, hosts can generally enjoy a higher total revenue per booking.
You're likely booking longer stays
When planning a large event like a family reunion, guests tend to want to stay put in one location. This means large group vacation rentals are more likely to attract guests booking for multiple nights or even an entire week. As a host, this keeps your calendar booked longer and lowers turnover costs.
Increased opportunities for repeat bookings
It is rather difficult for guests to find accommodations for a large group that meet the needs of everyone. But, as a host, you've increased the chances of returning customers if you successfully pull it off. Guests might book repeat stays if they had a great experience the first time around rather than dealing with finding a whole new rental the next year.
Plus, it exposes your rental to more people and the opportunity for extra word-of-mouth marketing and referral business.
Ideas for Designing Your Family & Group Rental
Now that you've seen the potential benefits large group vacation rentals can offer, let's dive into some design and décor ideas to make your rental stand out from the competition.
Opt for a bright and airy color palette
Choose light colors like whites, pale blues, and grays to give your large group rental a refreshing, bright feel. This will make the space seem larger and more inviting for large numbers of guests.
Try natural materials
Natural materials like wood, stone, and bamboo can give your large group rental a luxurious touch instantly. They create a warm, organic atmosphere that large groups are sure to enjoy.
Include plenty of seating options
Make sure you have plenty of seating options available throughout your large group rental. This includes couches, chairs, and ottomans that are large enough to accommodate large groups of people.
Design multipurpose spaces
When designing your large group rental, try to create multipurpose spaces. For example, a large living room can double as a theater room or workspace, while the dining room can be great for large group meetings.
Make sure to stock up on amenities
As you would with any vacation rental, make sure your large group property is stocked up with all the necessary amenities that large groups need. This means having plenty of towels, extra pillows and blankets, and other items large groups might require.
Tips for Marketing Your Group Rental
Now that you've got your large group rental all setup and ready to go let's take a look at some tips for marketing it.
Invest in quality photos
It's important to invest in professional photography for large group vacation rentals. If the photos are of poor quality, it will scare off potential customers, so make sure to hire a professional photographer who understands the importance of lighting and angles.
Offer discounts and specials
When marketing large group vacation rentals, consider offering special deals and discounts to attract large groups. This could include things like a discount for booking multiple nights or a large group rate.
Create an attractive website
Having an attractive direct booking website is key when it comes to large group rentals. Make sure to keep it updated and use high-quality images and videos to show off the best features of your large group rental.
Offer a virtual tour
Consider offering a virtual tour to give large groups an even better sense of what your rental is like. This could be done through videos or photos that are taken of the entire property, as well as specific rooms and features.
Make sure to use social media
Social media plays a huge role in large group rental marketing, so make sure to use it to your advantage. Create ads and content on channels like Facebook and Instagram that showcase the best features of your large group rental.
Large group vacation rentals are an excellent way to attract large numbers of travelers and generate more revenue. With the right design choices, amenities, and marketing strategy, large group vacation rentals have the potential to become a highly successful venture for hosts.
By following these tips for designing and marketing your large family vacation rental, you can ensure that your rental stands out from the competition and attracts large groups of guests.